with McMillan Study Guides, Inc.
Company: McMillan Study Guides
Product: Advisor Plus
Size: 10-20 Employees
For decades, McMillan Study Guides has served Airmen in the US Air Force, providing a variety of study aids to help them prepare for promotion exams.
The publisher’s online study platform was on the cutting edge when it first launched in 2012 but, after seven years, it was beginning to feel dated.
Customers needed an update; a cleaner UI with new features and capabilities, that still delivered information clearly and easily.
Searching for a way forward, McMillan Study Guides partnered with Masterfully in 2019. Their checklist was clear: a clean, modern, and easy-to-use platform. It needed to be powerful enough to handle thousands of questions covering the dense Air Force curriculum, too.
Masterfully delivered. Through discovery, development, and beta testing, the team arrived at a product with an improved UI, better mobile compatibility, and powerful capacity — everything Airmen need, in a superbly modern product.
Today, thousands of Airmen in the US Air Force are using the Advisor Plus online learning platform to prepare for their promotion exams, complete their training, and develop their skills. Masterfully conducted thorough beta testing with current service members and found the following insights:
76% of Airmen are using the newest feature — Guided Study — and say that it is already essential to their studies.
A close second is the ability to retake exams and compare scores with their peers. This allows Airmen to not only gauge their individual progress but also their competitive edge.
With more than 60% of learners largely studying on their smartphones, the seamless mobile design delivered on expectations and needs.